Cosmetics for men a billion-dollar opportunity

In the 4.3 billion dollar Australian cosmetics market, there's still one big opportunity for growth. Men are roughly 50 per cent of the population but make-up is still overwhelmingly marketed towards women

Source: Getty Images

Highlights

• Global demand for cosmetics has risen 30 per cent in the pandemic, according to a 2021 report by U-S consultancy firm McKinsey.
• Analysts say the growth is driven in part by  Zoom calls, which are forcing more people to spend more time looking at their faces.
• Men are roughly 50 per cent of the Australian population but make-up is still overwhelmingly marketed towards women.

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