Cosmetics for men a billion-dollar opportunity

In the 4.3 billion dollar Australian cosmetics market, there's still one big opportunity for growth. Men are roughly 50 per cent of the population but make-up is still overwhelmingly marketed towards women

---

Highlights

• Global demand for cosmetics has risen 30 per cent in the pandemic, according to a 2021 report by U-S consultancy firm McKinsey.
• Analysts say the growth is driven in part by  Zoom calls, which are forcing more people to spend more time looking at their faces.
• Men are roughly 50 per cent of the Australian population but make-up is still overwhelmingly marketed towards women.

---

 

Here's how to follow SBS Gujarati on our other digital and social media platforms.

• SBS Gujarati Website: Bookmark our website www.sbs.com.au/gujarati as a favourite.

• SBS Radio App: Download SBS Radio app from App Store or Google Play and listen to podcasts and our live radio program.

• Listen to news and interviews in Gujarati: Follow SBS Gujarati on Apple Podcasts, Google Podcasts and Spotify