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Ad features acid attack survivor as a fashion brand

The video is dedicated to those who lost their physical beauty to acid attacks with an aim to create new opportunities for them in the fashion industry.

Acid attack survivor new face of Indian fashion brand
Source: YouTube

3 min read

Published

Updated

By Shamsher Kainth



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She survived a horrific acid attack in 2005 at the age of 15, and required several facial reconstructive surgeries. Today, Laxmi is the brand ambassador of a clothing brand.

The well known acid attack survivor and activist has been featured in a video of 'Viva N Diva' a fashion brand in India.

A campaign for inner beauty by Viva N Diva #SHARE in support Posted by Acid Attack Fighter Laxmi on Monday, 14 December 2015

"The initiative marks the beginning of a campaign, led by Viva N Diva, in which more acid attack survivors will get a chance to be the face of different fashion brands."

"Such initiatives change mindset. I have personally experienced it when I got my first anchoring assignment," Laxmi told Hindustan Times.

Ayushi Rastogi of Viva N Diva told HT, they were motivated to provide acid attack survivors a platform through which they could shed the tag of being a victim.

“To the eyes that are used to seeing fashion models dolled up in front of cameras, this view was both disturbing and inspiring. For a moment, we saw beauty in a very different way and all that we could think of was to capture it in a way that gave it meaning,” said Rastogi.

The video featuring Laxmi with the message "Real beauty lies in the eyes" is dedicated to those who 'lost their physical beauty due to the horrific acid attacks with an aim to create new opportunities for them in the fashion industry'.

Laxmi was attacked at the age of fifteen by a man whose advances she had turned down. Since the attack, she has been actively campaigning for the rights of the acid attack survivors.

According to the Hindustan Times, "the initiative marks the beginning of a campaign, led by Viva N Diva, in which more acid attack survivors will get the chance to be faces of different brands."

“Such initiatives change mindset. I have personally experienced it when I got my first anchoring assignment," Laxmi told HT. 

- See more at: http://www.thenewsminute.com/article/acid-attack-survivor-laxmi-now-becomes-face-clothing-brand-37549#sthash.mBL6M7gW.dpuf

According to the Hindustan Times, "the initiative marks the beginning of a campaign, led by Viva N Diva, in which more acid attack survivors will get the chance to be faces of different brands."

“Such initiatives change mindset. I have personally experienced it when I got my first anchoring assignment," Laxmi told HT. 

- See more at: http://www.thenewsminute.com/article/acid-attack-survivor-laxmi-now-becomes-face-clothing-brand-37549#sthash.mBL6M7gW.dpuf

According to the Hindustan Times, "the initiative marks the beginning of a campaign, led by Viva N Diva, in which more acid attack survivors will get the chance to be faces of different brands."

“Such initiatives change mindset. I have personally experienced it when I got my first anchoring assignment," Laxmi told HT. 

- See more at: http://www.thenewsminute.com/article/acid-attack-survivor-laxmi-now-becomes-face-clothing-brand-37549#sthash.mBL6M7gW.dpuf


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