One of the recent advertisements which is a vogue on social media portrays same-sex relationship between two young girls. Set up in an Indian environment, the girls are shown preparing for 'coming out' before their parents.
This advertisement features two women preparing to meet the parents of one to introduce themselves as a couple. It is a delightful ad, capturing the everyday lived-in-ness of this couple elegantly. But if you look at the bigger picture, it also reflects how the Indian society is changing, one step at a time.
This advertisement has gone viral on social media circuit.
However, this is not the first advertisement which has tried to addressed a social issue during mainstream advertising. Take a look at this advertisement that talks about second marriage. A woman is shown dressing for her wedding.... it is only at the end you realise that this advertisement carries a social message.
And this one where the stereotype of beauty is broken.... so beautifully.
