The Indonesian Food Trail is being held in Sydney for the first time. What is the aim of this program, and what do the participating members of the Indonesian diaspora think about it?
The Indonesian Food Trail — a game-based initiative requiring active community participation — serves as an initial activation program aimed at realising a broader vision.
Launched to coincide with Indonesia's Independence Day celebrations this August, Economic Consul Nurfika Wijayanti explained that the program aims to showcase Indonesian businesses run by the diaspora in Sydney, particularly those offering authentic Indonesian flavours.
"Once we had the database and the locations mapped out, we realised — I think this is feasible," Wijayanti said, explaining the rationale behind launching this initiative now.
"We can try this as an initial activation — this Indonesian Food Trail — with the hope that, in the future, it could pave the way for an Indonesian Business Precinct in the area."
Indonesian Town, hopefullyNurfika Wijayanti, Economic Consul - Consulate-General of the Republic of Indonesia in Sydney
Aldo Muljadi's business is one of the 31 businesses participating in this program.
Although not every Indonesian business in the Sydney CBD area is taking part, Muljadi says the program "involves all businesses."
"We feel that we are all being included — not just businesses belonging to a specific organisation, but all of them," he told SBS Indonesian.
"So, it doesn't discriminate."
Meanwhile, Nessiana — another business owner participating in the program — views it as an effective marketing tool for her business.
"Many new customers have come in because they only discovered our restaurant through this program," she said.
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