Manchester United FC forgot its fans. Can the club ever recover?

In April several European football clubs agreed to be part of a Super League. Their fans’ response was furious and proved that the game is nothing without the fans

Most fans have undying loyalty to their club, but what happens when clubs ignore the fans’ loyalty? Source: Image by wonker/Creative Commons

Robbie Gaspar was the first Australian footballer to play in Indonesia. He is currently a Player Development Manager, a football ambassador and a member of the Australia Indonesia Business Council.  He explains why the attempt to create super league raised crucial questions about the relationship between clubs, their fans, the owners and the club’s brand.

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Indonesian fans are often fanatical. What makes people so loyal? Source: Source Ya, saya inBaliTimur/Creative Commons