Marketing Prabowo

Dr Nyarwi Ahmad, Post-Doctoral Research Fellow at the Asia Institute at Melbourne University, and senior lecturer in Communications at Gadjah Mada University talks about the campaign to make Prabowo Subianto the next President of Indonesia.

Dr Nyarwi Ahmad at SBS radio in Melbourne - 9 Dec 2018. Source: SBS Indonesian

What marketing strategy is being used to promote Prabowo’s election bid?  What is expansive marketing? What populist tactics is the Prabowo-Sandiago team exploiting?  How effective have these approaches been? Dr Nyarwi Ahmad answers these and related questions.

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