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Aussie shoppers in home brand shift — but is there a catch to lower prices?
Coles is reporting that one in three customers are buying more home brand products to save at the checkout. But why are they so cheap? Source: Getty / Jacobs Stock Photography Ltd
Despite previously carrying stigma, more Australians are buying home brand products in their weekly grocery shop. Here's why they're so cheap — and why both consumers and supermarkets can benefit.
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