Aussie shoppers in home brand shift — but is there a catch to lower prices?

Despite previously carrying stigma, more Australians are buying home brand products in their weekly grocery shop. Here's why they're so cheap — and why both consumers and supermarkets can benefit.

Coles is reporting that one in three customers are buying more home brand products to save at the checkout. But why are they so cheap? Source: Getty / Jacobs Stock Photography Ltd

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Aussie shoppers in home brand shift — but is there a catch to lower prices?

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