Bringing Japanese craft to Australia: Culturepreneur 30 honouree Yukino Matsumoto

Yukino Matsumoto founded Simply Native in Sydney in 2016, establishing a unique model for promoting culture by introducing and selling everyday Japanese craft products across Australia. Her approach, which does not rely on government support or volunteer initiatives, has been recognised with her selection for Forbes Japan's Culturepreneur 30.

Credit: Shoko Hara

LISTEN TO

Bringing Japanese craft to Australia: Culturepreneur 30 honouree Yukino Matsumoto

SBS Japanese

13:53Japanese

グローバルビジネス誌Forbes JAPAN「CULTURE-PRENEURS 30（カルチャープレナー30）」、2025年の受賞者30名。 Credit: PR Times

Credit: Yumi Oba

Listen to SBS Japanese Audio on Tue, Thu and Fri from 1pm on SBS 3. Replays from 10pm on Tue, Thu and Sat on SBS1. Listen to past stories from our podcast. Download the free SBS Audio App and don't forget to visit SBS Japanese Facebook and Instagram page!