Hello Kitty turns 50. A super fan reflects on the enduring appeal

The Japanese media franchise, Hello Kitty, has generated billions of dollars over decades. With over 50,000 product lines sold in more than 130 countries, the Hello Kitty brand has transcended language and cultural barriers to reach its 50th birthday. But what accounts for the enduring appeal?

Victoria Kyriakopoulos has been a Hello Kitty fan for 24 years. Credit: SBS / Victoria Kyriakopoulos

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