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Matcha: Global shortages and skyrocketing prices; will its popularity in cafes last?
An iced matcha latte at Asha Tea House. Global demand for matcha has seen prices increase for the popular powdered tea. Source: AAP, AP / Haven Daley
Global matcha prices are surging due to poor weather in Japan, rising global demand, labour shortages, and steep US tariffs on imports from Japan and China.
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