Matcha: Global shortages and skyrocketing prices; will its popularity in cafes last?

Matcha beverage with packaged matcha products on a shelf in the background.

An iced matcha latte at Asha Tea House. Global demand for matcha has seen prices increase for the popular powdered tea. Source: AAP, AP / Haven Daley

Global matcha prices are surging due to poor weather in Japan, rising global demand, labour shortages, and steep US tariffs on imports from Japan and China.


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