In Australia, Fashion is a 27-billion-dollar industry, and it's been transformed by the arrival of so called fast fashion outlets offering the latest styles at cheap prices.
Over the past decade, fast fashion brands, many from overseas, have seen great success on the Australian High Street.
But they've also been blamed for fuelling a growing environmental crisis, accused of churning out high numbers of cheap clothing dumped after a few uses in landfill.
Enviroment Minister Sussan Ley says the sector can do better.
"Too much Australian fashion is fast, is poor quality and is thrown away. The average Australian buys 27 kilos of clothing each year, and throws away 23 kilos."
The Federal goverment has a target to recovery 80 per cent of all waste, including textiles by 2030.
It has announced one-million-dollars for the Australian fashion council to get the industry working together on the issue.
The focus - managing the environmental impact of clothing throughout the product's life cycle, from manufacture to recycling.