It was branded “disdainful”, “extremely offensive” and “vulgar” and generated 600 complaints – but the advertising watchdog has found an ad campaign showing menstrual blood in an Australian TV first did not breach the industry’s code of ethics.
Asaleo Care, which makes Libra pads, ran two ads depicting menstrual blood during primetime TV as part of the #bloodnormal campaign, which showed women having their period in the shower, at a dinner party, at school and during sex.
