1. Head to Google My Business and add your small business details. Google will get in touch via letter or phone call to verify your small business.
2. Being a part of Google My Business ensures your business will show up on Google Search, Google Maps and Google+.
3. With a Google My Business Listing, you’ll be able to advertise your business on the search engine.
Source: Google
There are organic search results, My Business paid ads, and AdWords listings. Source: Google
Organic Search Results
These are the results that Google believe are most relevant for the user. To climb higher on the Google rankings naturally, make sure you have a strong online presence. This includes an updated and user-friendly website and a social media presence.
Google My Business Paid Ads
With Google My Business, you can run ads for your business to promote your products and services.
AdWords Listings
Another way to advertise is through AdWords, which is a pay-per-click service. This means your business will be advertised on Google search results, and you will only pay when a user clicks on the ad. The more popular the search, the more expensive the click will be. This is a good way to gain exposure for your business, but can be very costly in the long term.
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