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$10 Korean cosmetic product ‘selling like hot cakes’ in Australia

Retail of Amorepacific Corp.

The logo of Innisfree, an Amorepacific Corp. (Nicky Loh/Bloomberg) Source: Bloomberg

News.com.au reported about Korean beauty brand Innisfree that recently launched in Sydney.


Innisfree’s brand spokesperson told news.com.au a Matte Mineral Setting Powder $10 is one of the most standing out products and it is ‘selling like hot cakes’.

Innisfree launched the first Australian branch in Melbourne last year has expanded its business to Sydney.

When the QVB store was opened last month, there were queues all the way into the street outside of the building.

The beauty brand is well known for its ethical philosophy especially using naturally derived ingredients.

[The full story is available on the podcast above]


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