ABC, SBS most trusted media organisation

After the ABC, SBS is Australia’s second most trusted media brand.

Source: SBS

The MEDIA Net Trust Survey conducted by Roy Morgan which asked 4,000 Australians which brands they trust and which they distrust, reveals that the ABC is the most trusted media organisation in Australia while Facebook –and Social Media generally– is deeply distrusted.

SBS is Australia’s second most trusted media brand and Fairfax was third. SBS is also Australia’s most trusted commercial television network.

Media category Net Trust Scores or NTS (distrust score subtracted from trust score):

1. Social Media     minus 42%
2. Television         minus 16%
3. Newspapers      minus 13%
4. Internet             minus 7%
5. Magazines        minus 4%
6. Radio               minus 2%