According to the KANTAR worldpanel data, Android phone takes 56.5 per cent of market shares in 2018 Q4, which is 3.4 per cent increase than 2017 Q4. However, Apple iOS takes 2.9 per cent (43.1%) less shares in same period.
In Android phone market, Samsung takes 28.5 per cent in 2018 Q4, and Huawei takes 5.6 per cent and Nokia takes 2.3 per cent in Australian market. Especially, Samsung’s flagship phone Galaxy S9 was the best seller in 2018 Q4.
Apple and Samsung are still most recommendable brands in smartphone industry. But, KANTAR analysed that, Apple has two problems. First is too expensive price decrease selling product, and second is customers are now using their handset longer.
Apple increase iPhone price annually, but it looks not working anymore. New version, iPhone XS and XR only takes 15.2 per cent of market share, so Apple lose market share in Australia to Android phones.
