This week marks the 30th birthday for the sale of Australian beef to South Korea.
Since the market opened up in 1989 it has grown to be an export market, that accounts for 15 percent of Australia's total beef exports.
According to the Meat & Livestock Australia consumer research, the majority of Korean consumers care about the country of origin than any other countries' beef consumers, and that Australian beef leads when it comes to consumer perceptions of safety, healthiness, and quality.
The Managing Director of MLA Meat & Livestock Australia Jason Strong told at roundtable Seoul recently that four of the last six years were record years for Australian beef exports to Korea, with 2018 the second-highest level of exports on record.
There are more details on the podcast above.
The Managing Director of MLA Meat & Livestock Australia Jason Strong. Source: Supplied
