According to the IBIS World, the growth of Australia Fast fashion industry is increasing 19.5 per cent per annual in past 5 years. Now, a size of Australia Fast fashion industry is 2 billion Australian dollar and it will be increasing up to 2.9 billion until 2022. International brands, such as, H&M, Zara, Uniqlo, and Australian brands, Cotton on, Fast future brands, supply various kinds of products to the customers.
Why this industry increasing so rapidly? Most of young generation are gathering fashion information in social network service (SNS) and SNS gives various fashion information from worldwide. So, even young generation stay in Australia, they can see newest trend so easily. Fast fashion can supply newest clothes in cheaper price, compared with traditional industry, so they are more competitive than discount department store, like, Target, Kmart.
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Information from KOTRA(Korea Trade-Investment Promotion Agency)
