Wellness and healthy eating may be in vogue, but more Australians than ever are regularly eating chocolate, according to the results of a new Roy Morgan survey.
In 2016 around 68.4% of the population aged more than 14 years, equivalent to 13.5 million people, ate a chocolate product in an average four week period: A rise of three per cent.
The shift from 65.3% in 2013 represents a jump of one million Australians who have introduced chocolate into their diets in the past three years.
A Korean food magazine, Realfood said that the act of sharing gave boxed chocolates a special appeal thanks to their experiential offer.
"In today’s retail landscape, with its gradual shift away from buying ‘things’ in favour of experiences, boxed chocolate offers the best of both worlds." the repert said.
SBS Korean program has more.