The Liberal Party of Australia was founded more than 70 years ago by the man who would go on to become Australia's longest-serving Prime Minister and it has remained true to its conservative traditions.
The Liberal Party of Australia was founded more than 70 years ago by the man who would go on to become Australia's longest-serving Prime Minister.
Sir Robert Menzies is a revered figure in Liberal ranks.
And while the party has undergone significant change over the decades, in many respects it has also remained true to its conservative traditions.
After a three-day meeting held in a small hall not far from where Parliament House now stands in Canberra, the Liberal Party was born in 1944.
Half a century later, former lawyer and businessman Malcolm Turnbull, too, fits that traditional Liberal leadership mould.
But he's taken over the top job at a tumultuous time for the party after it took the unprecedented step last year of axing a first-term prime minister in Tony Abbott.
A convincing victory would vindicate his knifing of Tony Abbott and double-dissolution election gamble.
A Liberal loss, though, would likely spell the end for his political career.
