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Consumption and Advertising Trends of Father's Day

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Unlike South Korea's ‘Parents Day’, why many countries including Australia commemorate ‘Mother’s Day’ and ‘Father’s Day’ separately?


In America, President Woodrow Wilson proclaimed a Mother's Day on March 7, 1914 while Father’s Day was made official in 1972 in America by President Nixon.

In 1909, a woman named Sonora Smart Dodd hoped to celebrate her father, a civil war veteran and a single parent raising her and her five brothers. Dodd made a lot of effort including signature campaign and a petition to declare Father’s Day for 62 years.

In South Korea, people commemorate the ‘Parent Day’ unlike Australia and western countries which commemorate ‘Mother’s Day’ and ‘Father’s Day’ separately.

Click the podcast above to listen to this story in Korean.


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