Cristiano Ronaldo effect: economics of big-money transfer to Juventus

Cristiano Ronaldo transferred to Juventus

Cristiano Ronaldo transferred to Juventus Source: Getty Image

Cristiano Ronaldo’s £99m transfer from Real Madrid to Juventus this month not only shocked the footballing world but also marked a thrilling new chapter in the Portuguese’s glittering career.


With his five Ballon d’Ors, five Champions League winner’s medals and a European Championship title, Ronaldo will become the next icon to wear the famous stripes of the Bianconeri.

He will be stepping into the shoes of names such as Alessandro Del Piero, Zinedine Zidane and Michel Platini.

To some pundits Ronaldo, who is 33, may be in the twilight of his career, but after 450 goals in 438 matches for Real, Juve will be hoping he can fire them to glory both in Italy and Europe.

It’s not just Ronaldo’s statistics on the pitch that Juventus have invested in though, but also his CR7 brand and social media influence.

Indeed, Juventus medical reports prove that CR7 has physical capability of a 20-year-old.

Ronaldo turned 33 in February and yet Juve’s medical staff found that the striker actually has the physical capacity of a 20-year-old

The Weekly SportsSports with Jeremy Eopm analyses the economic impact of his historic transfer to Juventus.




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Cristiano Ronaldo effect: economics of big-money transfer to Juventus | SBS Korean