[Economy briefing] Dark side and benefits of a loyalty schemes

Look at the dark sides and the benefits of the loyalty schemes. What’s the side effect of using your user information?

Qantas is set to announce details of its biggest ever overhaul of its frequent flyer program. Source: AAP

From Qantas Frequent Flyer to Woolworths Rewards and Flybuys, there are so many loyalty schemes in Australia.

Today look at the dark sides and the benefits of the loyalty schemes. What’s the side effect of using your user information?

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