It's clear that marginal seats in multicultural communities may hold the balance of power for both sides of government.
New South Wales voters are seeing plenty of the political leaders this campaign, with Malcolm Turnbull and Bill Shorten strongly focused on a state where marginal seats in multicultural communities could tip the balance of power.
The swinging Liberal seat of Lindsay was Opposition Leader Bill Shorten's target. Mr Shorten has also focused on the NSW Central Coast, where he is hoping to reclaim the seats of Dobell and Robertson.
Mr Turnbull has already been to the seats of Lindsay, Reid, Banks and twice to Macarthur. He believes Sydney's west is a vital region to retain.
Gaining support from multicultural communities is crucial in many electorates.
In Bennelong - former Prime Minister John Howard's old seat - there is a strong Chinese and Korean presence for generations.
"It's becoming a more mature community, and I think that engagement is richer," the former tennis pro told SBS.
Mr Alexander believes engagement can be utilised to determine what matters most to communities and electorates across the country - particularly his own.
