The Morrison government is further dipping into its $2 billion National Bushfire Recovery Fund, announcing an initial $76 million tourism recovery package.
Responding to calls from the tourism industry, the package includes $20 million for a nationally coordinated domestic marketing initiative and $25 million for a global marketing campaign to drive international tourism.
The government has also committed a further $10 billion to promote regional tourism events.
Close to 800,000 tourists from the US visit Australia each year, but there's fears that number will slow slump as pictures of the Australian bushfires play out on TV screens and online around the world.
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