According to the World Instant Noodles Association, Australian market ranked 19th, sold 390 million items. Market research company, such as Euromonitor, predicted that growth of Australia instant noodle market is strong because of more Asians and more needs of instant food.
65 per cent of instant noodles imported from 5 major countries, New Zealand, Indonesia, South Korea, Thailand, and Malaysia. Number 1 brand in this market is Maggi, brand of Nestle, 2nd is Fantastic Noodle, brand of Clearlight investment. 3rd is Indo mi, brand of Indo food.
Most of instant noodles in Australia has Chicken based and mild soup. And cup noodle has small size cup (70g). Because, most of the consumers think that instant noodle is like a snack, not a staple diet.
