Patrick Hatch, the reporter of the Sydney Morning Herald visited Seoul as a guest of the South Korean government and covered the new culture of men wearing make-up.
The Sydney Moring Herald introduced Heo Jeong-nam who has been wearing the make-up for the three years . Heo told the Fairfax Media that he wants to impresses women and make-up gives him some confidence.
It is reported that according to research firm Euromonitor, average every south Korean man yearly spent $39 on skin care products and it is a lot more than Australian men, who spent $3.30 each.
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