[K-Trends Exploration] Chuseok vibes evolve in reflection of the time
Korea’s major traditional holiday Chuseok’s traditions have been gradually or rapidly changing. For example, Chuseok gift items, both affordable and expensive, were necessities that people cherished the most. They were Korean instant noodles and sugar in the 1960s and instant coffee in the 1970s. This year they are hand sanitizers and fruit packages, amid the ongoing COVID-19 pandemic and rapid inflation.
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