The Federal Opposition is defending its new advertisements singling out the wealth of Prime Minister Malcolm Turnbull as the Opposition steps up its attack over Government plans for a big-business tax cut.
The ads, running in key by-election seats, say the Prime Minister himself would benefit from the proposed company-tax cuts.
Prime Minister Malcolm Turnbull says he is not troubled by a controversial new Opposition advertising campaign saying he would benefit from his Government's proposed company-tax cuts.
The advertisements say the Prime Minister has millions of dollars invested in funds holding shares in dozens of big businesses which would benefit from the cuts.
Opposition employment spokesman Brendan O'Connor has told the ABC you can take Malcolm Turnbull out of the bank but you cannot take the banker out of Malcolm Turnbull -- in other words, his beliefs will always return to his roots in big business.
Labor has released an analysis of Mr Turnbull's financial-interests register, showing he indirectly owns shares in 32 companies worth over $50 million.
National Party MP Darren Chester has labelled the Labor ad "grubby politics."
Mr Chester has told the ABC Labor is tackling the man, not the policy.
Education Minister Simon Birmingham says Labor needs to take a good look at itself.
He has told Sky News Opposition Leader Bill Shorten would also benefit from the Government's company-tax plan.
But speaking in parliament, Mr Shorten has refused to apologise for Labor's position.
The Greens say they are uncomfortable with the ad campaign.
Greens leader Richard Di Natale has told Sky News the company-tax policy is terrible in its own right and does not need to be personalised.
"I'm not a huge fan of those sort of tactics, but it was the Government who brought it on last week by attacking members of the Opposition -- the Opposition Leader and Tanya Plibersek and so on. The bottom line is it's not actually the Prime Minister's wealth that's the problem, it's the fact you've got corporate donations going to the Liberal Party and this is the Liberal Party doing the bidding for their corporate mates, the big end of town."
