US toymaker Hasbro announced it was buying Peppa Pig owner, Canadian studio Entertainment One, for about $4 billion.
Hasbro already owns famous brands including Monopoly, My Little Pony toys, Scrabble, Cluedo as well as Transformers and GI Joe action figures.
"The acquisition of highly profitable and merchandisable preschool brands is a strategic growth opportunity for Hasbro," Hasbro said.
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