According to the IBIS world, size of whitegoods market in Australia is AUD 3.1bn. And most of products imported from Asian countries, such as, Thailand, China and South Korea.
Major factors to buy a product is not only design and innovation, but also energy and water efficiency.
Major whitegoods brands are mostly from European countries and Asian countries, such as, Electrolux from Sweden, Fisher and Paykel from New Zealand, Samsung, LG from South Korea, Bosch, Mille from Germany, Haier, Hisense from China, and Panasonic from Japan.
Most of consumers buy their products from home appliance stores or in online.
Information from KOTRA(Korea Trade-Investment Promotion Agency)
