Corporate speak, buzzwords and the confusion they produce

Gail Orcutt counts her medication at the kitchen table in her home, Tuesday, Oct. 17, 2017, in Pleasant Hill, Iowa.

Source: AP

Corporate language and so-called "buzzwords," or fashionable jargon, can be annoying and pose genuine barriers to understanding. But they can also expose organisations to the risk of being sued, while being particularly baffling for people whose first language is not English. And some analysts suggest corporate language has only become prevalent because of the ways it can be used to deceive people.



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