Advertising campaign aims to revive domestic tourism sector

Lord Howe Island

Lord Howe Island Source: Australian Traveller

Politicians are set to return to parliament this week with Australia's recovery from the COVID-19 pandemic on the agenda.But Treasurer Josh Frydenberg remains cautiously optimistic about the economy as the crisis widens inequalities in Australia.


The government has other plans in place to push the economy's momentum forward. 

The government has announced a week-long five million dollar advertising blitz aimed at encouraging Australians to travel domestically in 2021.  

In 2018-19 Australians took almost 5.6 million holidays overseas, spending more than 43 billion dollars*, which the government hopes to convert to domestic tourism.  

The federal government would like locals to holiday in the country to give the virus and bushfire ravaged industry a boost.  

Federal Minister for Trade, Tourism and Investment Dan Tehan says he wants Australians to get excited about holidaying in their own country.

We want those people who are getting the kids back to school, going back to the office, going back to work to stop and think about ok, what's my next holiday, and we know it will be in Australia. And there are wonderful destinations right across the nation for people to go and visit so this is all about encouraging people to take that holiday at the next opportunity that they have because our tourism industry needs it.

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People in Australia must stay at least 1.5 metres away from others. Find out what restrictions are in place for your state or territory.

Testing for coronavirus is now widely available across Australia. If you are experiencing cold or flu symptoms, arrange a test by calling your doctor or contact the Coronavirus Health Information Hotline on 1800 020 080.
The federal government's coronavirus tracing app COVIDSafe is available for download from your phone's app store.

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