The commercial sector is increasingly using bio-metric data from fitness devices to improve products, sales, and most notably, keep costs down.
Health insurance companies around the world are giving people an option; to share their steps, their weight, their diet, for cheaper premiums and better cover.
Dr. Sven Tuzović, senior lecturer at the school of advertising, marketing and public relations, at the University of Queensland, is interested in how these deals will unfold globally.
He recently published a study in collaboration with Professor Stefanie Paluch in Germany, analysing what consumers think about health insurances knowing what they're up to.
