The untold story of the SBS broadcaster who died on 9/11

Alberto Dominguez was the first Australian to die on 9/11. Better known by his nickname, ‘El Pocho’, he perished on-board American Airlines flight 11, the first plane to plunge into the World Trade Center on 9/11. He was a pioneer, one of the first broadcasters to breathe life into SBS Radio, where he worked for 13 years.

Alberto (Pocho) Dominguez, early times at SBS Radio Source: SBS RADIO

But in spite of being a beloved and prominent figure in the Spanish-speaking community, when news of his passing hit mainstream Australian media, he was only remembered as a 66-year old migrant, a ‘Qantas baggage-handler.’

For full story in english, please visit The untold story of the SBS broadcaster who died on 9/11