Businesses finding success with social media

Social media has become a vital strategy for attracting customers and selling products.

Ông Nik Mirkovic, trái và ông Alex Tomic Source: SBS

The marketing-services company Sensis says the number of small and medium enterprises with a social-media presence has risen from 31 per cent to 48 per cent this year.

But the company says knowing which platform to use -- and when to use it -- is critical.

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