The pros and cons of celebrity chef-endorsed market stalls

Celebrity chefs continue to put their name to pricey ticketed events that can end up overcrowded and without enough food for patrons. So what's in it for the small businesses running the stalls who are trying to get the "right" exposure for their brand?

Celebrity chef Kylie Kwong endorsed the Chinese New Year market stalls at Carriageworks this year. Source: SBS