After seeing small audience numbers during a recent Naruto stage production, Gackt wrote a blog post asking if Cool Japan is actually doing their job.
“I wonder if anyone living in Japan actually understands what Cool Japan does. I wonder what Cool Japan does. How many people can clearly answer that question?
The 'job' of Cool Japan is to promote Japan's “creative industries” to the world, as an initiative by the Japanese Ministry of Economy, Trade and Industry (METI).
“Let’s assume that it is the right move for the money to go into these obscure companies. There still have been almost no tangible results of Japanese culture being exported into foreign countries. I can’t help but accuse METI of having no idea how to use this huge budget properly.”
But it’s not just Cool Japan that Gackt had in his sights, with the blog post citing the success of South Korea as an example of what could be achieved.
"With Byung-hun Lee cast as the villain in the new Terminator movie, we can see how the South Korean government is continuing to firmly push their culture."
"Desolate feelings well up when I think about how my country is not keeping pace with the government/private sector cooperation of other developed nations. Can anyone fix this? Our next generation will not grow in this way.”
Source: Japan Today