There are a number of entertainment companies in Korea, but two of the industry's biggest are undoubtedly YG Entertainment and JYP Entertainment, both of which are renowned for its deep roster of talented artists.
But while both agencies each have an enviable roster of artists, the approach taken towards treating its artists and searching for new talent differ considerably.
In a recent interview, JYP CEO Park Jin Young (aka J.Y. Park) states that he prioritises the health and happiness of his artists first and foremost:
"No matter how good someone is at singing and dancing, if they are not bright and healthy people I can’t bring my self to produce them. I don’t know why I would want to help achieve such people’s dreams. Making money is important but I want that process to be happy. If someone is lacking in either skill or character I help them as much as I can but my real dream is to grow people who have both.”
As for YG CEO Yang Hyun-suk, his approach is directly opposite to J.Y. Park's in that he prioritises talent and hard work before worrying about kindness:
“Park Jin Young prioritizes people’s kindness but i’m the opposite. If I were to put priorities it would be talent, work ethic and then kindness. Having worked as a producer for 20 years I have developed an eye much like someone who can tell a female chick [sic] from a male one in a second. When it comes to picking out future stars I have developed such an eye.”
While YG and JYP have wildly different philosophies in terms of treating its artists and in looking for new talent, seeing as how some of K-pop's biggest names are under either the YG or JYP banner, there's no denying that both approaches have been very successful.