The release of AOA’s "Angel’s Knock" album has been a hot topic in the K-pop community for its surprisingly underwhelming performance on the charts. I even wrote a feature on it this week with several theories on why one of K-pop’s biggest girl groups has fallen so far in such a short period of time.
However, something has happened over the past few days - AOA have started making a serious comeback.
Their single “Excuse Me” has been slowly (but surely) climbing back up digital charts. The song was originally towards the bottom of Melon’s real-time chart, averaging somewhere around No. 80-90, but has since reached as high as No. 33 as of Wednesday.
While this is still a somewhat disappointing performance compared to AOA’s past success, it's certainly made the "Angel’s Knock" era more than salvageable instead of the slight disaster it was shaping up to be just one week ago.
AOA’s miraculous rebound didn't come out of the blue. “Excuse Me” first started inching back up Melon once the live performances started, indicating that the exposure is winning over listeners who may have ignored the song at first. The cute point dance in particular seems to be catching on, and FNC have wisely taken advantage of this. This week, the agency uploaded an official dance practice video as well as a gag version featuring announcer Jo Woo Jong to YouTube. Combined, they already have 1.5 million views and counting.
The other major factor driving interest in AOA’s comeback is the group's appearance on Knowing Bros. over the weekend. Their episode gave the variety show it's highest ratings ever and has spawned countless trending articles in the media, from Chanmi admitting that she wants to surpass star Seolhyun’s popularity to Hyejeong hilariously picking her nose in a background shot.
Looking at AOA’s chart history, “Excuse Me” could realistically end up selling a respectable amount over the next few months. Despite their popularity, the group has surprisingly never had a No. 1 single before - their high digital sales actually stem from sheer longevity. In fact, their hits “Miniskirt” and “Heart Attack” are among the longest-running songs in the history of Melon’s top 100 chart.
So, while the "Angel’s Knock" era still isn't quite as successful as we’d all hoped, it's still far from the flop that it was made out to be last week. With a great follow-up single, AOA could very well be back on top in no time.