LABOUM and Berry Good are two of the smaller girl groups in K-Pop, but they've still managed to amass very loyal fanbases since their respective debuts in 2014. Because their agencies are on the smaller side, both groups turned to crowd-funding platform MakeStar to help pay for their latest comebacks. The projects were a smashing success, with both LABOUM and Berry Good far exceeding their goals.
The two groups returned this week with new albums, and fans that splashed the cash to help the girls out on MakeStar will be glad to know that it was money well spent.
LABOUM’s new single “Hwi Hwi” is already one of the strongest entries in their already stellar discography. Co-written and co-produced by Sweden’s Andreas Ohrn and Chris Wahle, “Hwi Hwi” is a shimmering eighties-influenced pop song with an addictive whistle tune throughout. The whistle really drives the song and sets “Hwi Hwi” apart from any other similar sounding K-Pop hits out there.
Coincidentally, Berry Good have also gone for a similar formula of mixing a retro genre with a unique instrumental twist for their latest effort, “Bibbidi Bobbidi Boo." The track opens with a country music guitar riff, and even incorporates cowbells at certain points, only to morph into a bright disco anthem on the chorus. Not only is it a whole new sound for Berry Good, it's totally different to anything else in K-Pop right now.
It's interesting to see how both LABOUM and Berry Good have crowd-funded their latest comebacks and in turn released some of their best and most unique music yet. The two groups are definitely underrated in the mainstream K-Pop scene, but it's good that their fanbases are big enough to help fund their comebacks - especially when the music is this catchy and different. Hopefully it won't be too long until both LABOUM and Berry Good can go beyond their core fandoms to reach a much wider audience like they deserve.
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