Hint: it's what's on the inside that counts!
6 Feb 2018 - 3:12 PM  UPDATED 6 Feb 2018 - 3:16 PM

TWICE have enjoyed record-breaking success in Japan over the last year, and now JYP Japan's director Shannen Song has revealed the secret to the group's popularity.

Speaking to Oricon, Song explained that much of TWICE's appeal in the country is down to their catchy choreography, as well as their "cuteness and fashion sense."

However, she also went into more detail about the emphasis on character building that she believes is behind the success of JYP artists. 

"Our company places importance on character above all else," she explained. "J.Y. Park has talked about this on both 'Stray Kids', the recent Mnet program to find JYP Entertainment’s next generation boy group, and 'SIXTEEN', which aired two years ago to decide the members of TWICE, but he believes the three most important qualities in an artist are honesty, humility and sincerity."

Song continued: "By honesty, he means not to tell lies: that it isn’t necessary to exaggerate a story just to be interesting on variety shows. Humility is about recognising that it’s a privilege to be able to do this work and having a grateful heart towards everyone around you."

What do you think about JYP's training approach? 


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