If you ever doubted BTS' popularity in South Korea, here's a story to convince you otherwise.
The group's maknae Jungkook recently took to BTS' fancafe where he chats with fans. When fans asked him what products he uses to do laundry, he mentioned the brand of fabric softener he's currently using. Needless to say, everyone wants their clothes to be as soft as JK's, and now there's a shortage of the product in South Korea.
The brand name even topped Naver's realtime search rankings!
JK later shared a message on Twitter where he joked about the sudden shortage of his fave brand saying: "ARMYs... I'm almost out of my fabric softener and have to buy a new one... [but] it's all sold out", then adding the hashtag "ARMY is impressive".
Meanwhile ARMY are having a great time making memes about this whole thing.
So... fabric softener endorsement next for Jungkook?