The fandom came together for the cause
By
8 Jun 2020 - 1:19 PM  UPDATED 8 Jun 2020 - 1:26 PM

BTS' fandom ARMY has gathered $1 million in donations to Black Lives Matter, to match the K-pop boy group's donation.

BTS announced on June 7 that they and their label Big Hit Entertainment had donated US$1 million (AU$1.4 million) to Black Lives Matter. The group had also shared a message of support for the movement on their Twitter earlier that week. 

After BTS announced their donation, ARMY trended #MatchAMillion on Twitter, with the plan to match the group's $1m through fan contributions. 

Fandom charity account One In An Army kicked off ARMY's donation campaign on June 1 by creating a carrd that allowed donors to split their donations between multiple organisations. Following BTS' donation announcement, they began tracking the donations from ARMYs; within the first four and a half days they had tallied approximately $50,000 in donations, and 24 hours after BTS' donation announcement the number jumped to over $817,000.

The donation drive has seen Black Lives Matter resources and links translated into multiple languages and spread across the fandom. The fundraiser will remain ongoing, and fans have already begun trending #2MforBLM on Twitter.

(Source)


 

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