A-League expansion top of FFA's agenda for 2018

Football Federation Australia have targeted the 2019-20 season as the start date for two new A-League clubs and will take a "fresh approach" in marketing the competition next season.

David Gallop

Chief Executive of Football Federation Australia David Gallop Source: AFP

In response to lower attendances and television audiences for the A-League, the FFA said A-League expansion as well as expanding of the FFA congress are top of the agenda for 2018. 

A decision will be made later in the year about which clubs are chosen as part of an expanded league, with numerous bids having already been made. 

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With average attendances down 15% it is seen by many analysts as crucial to expand the competition, which has had a mixed history with expansion clubs. 

After a day-long strategy meeting in Sydney, FFA put the downward numbers as part of a "general trend in sport". 

"FFA’s directors have targeted the 2019-20 season as the start date for two new clubs," the governing body said in a press release. 

"More details about the formal process will be announced next month with the intention to have a decision later this year.

"The Board also agreed in principle to create a new corporate framework for the A-League/W-League which could give clubs more input over the running of the league and potentially provide new investment opportunities for existing and new clubs.

"The existing A-League/W-League clubs and FFA’s Member Federations will be invited to participate in discussions regarding the formation of the framework.

"In response to a general trend in sport to lower attendances and television audiences, which has been reflected in A-League metrics this season, FFA will collaborate with the A-League clubs and broadcasters Fox Sports and Network Ten on a fresh approach to marketing the league, in particular around the start of next season." 


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Published 16 February 2018 at 2:24pm
Source: SBS The World Game