BMC recently inked a deal with TAG Heuer as a major sponsor and now Swiss cycling apparel company ASSOS to provide the rebranded kit for 2017. Modelled here by Australian Richie Porte, the red and black motif has not changed but been rearranged, noticeably in the shorts. The sleeve placement for a major sponsor would at first appear odd but works because of the shield design of the TAG logo which should stand out in a fast moving peloton.
Source: Tim de Waele/TDWSport.com
Richie Porte will head into the Tour de France as sole leader for BMC. Source: Tim de Waele/TDWSport.comSource: Tim de Waele/TDWSport.comSource: Tim de Waele/TDWSport.com
Share
Follow SBS Sport
Watch the FIFA World Cup 2026™, Tour de France, Tour de France Femmes, Giro d’Italia, Vuelta a España, Dakar Rally, World Athletics / ISU Championships (and more) via SBS On Demand – your free live streaming and catch-up service. Read more about Sport
