This isn't me being supercilious or holier than thou, but often in sport, we tend to define champions based only on athletic performances and little else.
Yet as role models, perhaps the overriding criteria should be an athlete's ability to handle themselves in all situations.
For us mere mortals, we may not be able to reach their athletic prowess, but aspiring wannabes – particularly kids and teenagers – often attempt to emulate their behaviour outside the sporting arena as well, in the hope they may at least feel some of that greatness.
Remember the famous Nike catchline, promoting basketballer Michael Jordan's clothing and footwear range, "Be Like Mike"?
At high school, I wasn't even a basketball player – yet as soon as I had the money, I bought the Jordan lookalike shoes and Chicago Bulls shirt with the famous number 23.
So it disappointed me to learn the news of Mark Jamieson's indiscretions to which he admitted before the South Australian District Court on Monday, pleading guilty to four counts of unlawful sexual intercourse and one count of indecent assault.
It shouldn't have to be taught, but elite athletes must remember that while they're paid for their sporting ability first and foremost, they also have an equally important responsibility to demonstrate the Olympic ideal of fair play, and that their actions inside and outside this field of fair play will not only be representative of themselves, but their family, their club or team, their sporting discipline, and sport itself.
A fortnight ago, I read with great sadness of an article in the Sydney Morning Herald Good Weekend magazine, titled 'Missing Britt'.
Still, almost 17 months after the disappearance and unsolved death of Britt Lapthorne in Dubrovnik, Croatia, her parents Dale and Elke, and brother Darren, are no closer to the question journalist Nikki Barrowclough asks at the end of her story: "What happened to Britt?"
That the Lapthornes still don't have closure on what is a bizarre and conflicting set of circumstances must be excruciating.
Barrowclough writes that Darren, who was as close to Britt as a brother and sister could be, gave her short shrift when she visited the family's home near Whittlesea, north-east of Melbourne. Saying hello briefly before going off on a training ride that day, he still had not returned when she left.
Which is why I felt grateful and honoured that Darren gave me his time at last year's Herald Sun Tour.
As a journalist, we're supposed to remain impartial, but how could I not admire this man for getting his life back together after such loss, let alone be racing his bike?
Does simply turning the pedals over for hours on end help with the loss, I asked him?
"I think it does. Not just cycling, but trying to move forward in any direction. To keep busy, to keep your life going – it's easy just to give up. Every day is a battle, really. It's an emotional battle, and you just try to keep moving forward."
What about racing – do you look at cycling any differently now?
"I still have the same goals and ambitions. I probably don't look at cycling any differently but life – definitely," said the 2007 national road champion.
"It's extremely difficult, and that's where support comes in handy. And I've had support from all over the world. It's not easy continuing but at the same time, I'm glad I continued with cycling."
It was always a dream to go over to Europe, says Darren, which is why he's currently living in Bristol in the UK and racing for Rapha Condor-Sharp, a team managed by former British professional, John Herety, and from my experiences, an upstanding individual.
One day, not too long from now, Darren hopes to be on the start-line of the Giro d'Italia or Tour de France. "I wouldn't continue cycling if I didn't believe in myself or my qualities. I'm going to give it everything."
I wish him all the best. But in my mind, he's already won, and already a champion.
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