Financial filip for fairytale story Bournemouth

Bournemouth's 3-0 win over Bolton on Monday (Tuesday AEST) completed a dream run from the bottom of League Two to the glitz and glamour of the Premier League.

Bournemouth's Matt Ritchie,

Bournemouth's Matt Ritchie (right) celebrates scoring his team's second goal of the game against Bolton (AAP) Source: AAP

Only defeat at Charlton on Saturday (Sunday AEST), combined with Middlesbrough overturning a goal-difference deficit of 19, can prevent the Cherries from taking their place in the top flight and rubbing shoulders with some of the most decorated names in the game.

Seven years ago Bournemouth was slapped with a 17-point deduction, having fallen into administration and been relegated to League Two.

Eddie Howe was appointed manager during the 2008/09 season and steered the club to safety, before achieving three promotions during two separate stints on the south coast.

The rewards of Premier League status for a club that is still wrestling with financial uncertainty will be enormous.

The most recent television deal, which saw Sky and BT Sport pay a record £5.1 billion ($9.8 billion) to show live Premier League action, means there has never been a better time to join the richest division in the world.

In its last official results, Bournemouth recorded an annual turnover of £5.1 million for the year ending July 2013. In the same period, Chelsea's turnover was £255.8 million - a figure which rose to £319.8 million the following year.

Howe's challenge will be to use the extra income to fashion a squad ready for a relegation battle, while maintaining the spirit and guile that has proved so successful to date.

The club's record signing is star striker Callum Wilson, who joined for a reported figure of £3 million ($5.8 million) from Coventry last summer, when the likes of Manchester United were shelling out £59.7 million ($114.7 million) for Angel di Maria.

Bournemouth's box-to-box midfielder and fans' player of the season Harry Arter was playing for Woking in Conference South five years ago; next season he will be pitting his wits against Yaya Toure, Cesc Fabregas and Michael Carrick.

Cherries full-back Charlie Daniels will return to Tottenham, the club where he spent his youth as an academy trainee before being allowed to join Leyton Orient on a free transfer after three separate loan spells.

It is a world away from the days of holding bucket collections in Bournemouth town centre to keep the club afloat. Howe's task now is to ensure the Cherries' stay in the Premier League is not just a passing visit.

 

 


Share

Watch the FIFA World Cup 2026™, Tour de France, Tour de France Femmes, Giro d’Italia, Vuelta a España, Dakar Rally, World Athletics / ISU Championships (and more) via SBS On Demand – your free live streaming and catch-up service. Read more about Sport

Have a story or comment? Contact Us


3 min read

Published

Updated

Source: PA Sport


Share this with family and friends


SBS Sport Newsletter

Sign up now for the latest sport news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Follow SBS Sport

Download our apps

Listen to our podcasts

Get the latest with our sport podcasts on your favourite podcast apps.

Watch on SBS Sport

Sport News

News from around the sporting world

Watch now