SBS secures exclusive Tour de France Femmes free-to-air rights in historic four-year deal

SBS will broadcast the women's Tour de France - the Tour de France Femmes avec Zwift - LIVE, FREE and EXCLUSIVE on free-to-air, beginning in 2022.

The historic deal was announced during the final week of the 2021 Tour de France, with the women’s edition to be held from July 24 until July 31 next year.

Australian fans will have the opportunity to witness all the action on SBS screens for the next four years, with the first stage taking place on the Champs-Elysees in Paris.

SBS Managing Director James Taylor was delighted to welcome the Tour de France Femmes into our existing cycling catalogue - one that includes the Tour de France, Giro d’Italia, La Vuelta, Paris Roubaix, Criterium du Dauphine, UCI Road World Championships, and more.

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“The Tour de France is one of the most prestigious events in the global sporting calendar, and we’re thrilled that the long-awaited women’s race is finally happening – a massive moment in the history of professional cycling – and that SBS will be the proud home of Tour de France Femmes avec Zwift in Australia,” Taylor said.

“This four-year deal is a testament to our enduring and trusted relationship with A.S.O. and demonstrates SBS’s commitment to being the home of cycling, and bringing Australians the best sport from around the world.”



Meanwhile, Amaury Sport Organisation (A.S.O.) CEO Yann Le Moënner, said: "We are delighted to launch the Tour de France Femmes avec Zwift next year with our long-time broadcast partner in Australia".

"Thanks to SBS’s unique expertise, a tremendous number of viewers Down Under will be able to witness the feats of the champions as they conquer the emblematic summits that have made the Tour de France famous.

"Whether they are watching on television or on their digital screens, the Australian audience will not miss any of the challenges that the world's best women cyclists will soon be setting for themselves."

The Tour de France Femmes will also join SBS’s wider slate of women’s sport, which includes the WNBA, W Series, US Open tennis, ISU Figure Skating and FIG Gymnastics.



Watch the final week of the 2021 Tour de France LIVE, FREE and in HD on SBS and SBS On Demand, as well as the SBS SKODA Tour Tracker app.


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Published 14 July 2021 at 6:40am
By SBS Cycling Central
Source: SBS