Team Principal Sir Dave Brailsford said the design was inspired by the Breton sailing uniform with its navy and white stripes.
"I'm a big fan of the classic Breton jersey so I dug around and looked at the history. It was created in 1858 by Napoleon (the third) with an act of France where the blue and white striped shirt was the uniform for French seamen in Brittany. The 21 stripes depicted Napoleon's (the first) victories."
"So we took all of our victories Grand Tours, stage race, one day race wins and translated that into a Morse code and saw all of our victories on the team kit. The question is how we're going to fill in the gaps, what we're going to win. It's not arrogant in anyway."
At this point Brailsford joked with Michal Kwiatkowski present at the unveiling that "some of the classics Michal wouldn't go amiss."
The longest blue line underneath the Sky logo represents Chris Froome's 2016 Tour de France victory.
The unveiling also signals the end of a long partnership with Rapha clothing and its beginnings with Castelli.
Cycling fans were quick off the mark on their commentary of the new kit. One Facebook comment stole the day with "we reinvented Morse Code."
Bring on 2017.
